Tourism deptt on aggressive promotional campaigns

Mir BaseeratEncouraged by the good tourist influx during winter months, the department of tourism has embarked on a massive marketing campaign across many cities in India. It has sanctioned 21 road shows, promotional activities at various places to attract more tourists to J&K. Additional Secretary Tourism Kashmir, Waseem Raja, said the department has planned 21 road shows to be held at different parts of the country in order to promote tourism outside Jammu and Kashmir.He said they have organised road shows successfully at Kolkata, Pune, Puri, Jaipur, Amritsar, Bhubaneswar, Bhopal, Bangalore, Chennai, and Raipur and Lucknow.“We have taken on board the local stakeholders including travel and tour operators, hoteliers and houseboat owners for such events so that every tourism product of the JK is promoted and marketed successfully,” he said.The department has earmarked more road shows in Nagpur on March 17, Mumbai & Hyderabad on March 19, Delhi on March 25, Cochin on March 26 and Mysore on March 27.Waseem Raja said  the department had sanctioned10 roadshows in collaboration with private stakeholders in Jammu and 11with travel and hospitality sector from Kashmir division.During these road shows and promotional programmes, he said, the department showcased all tourism products JK has to offer.“The officers from the department along with local stakeholders met leading travel agents at all these places and urged them to promote JK’s tourism. We received overwhelming response both from the public and the travel organisers,” he said.Besides, organising promotional interactions with the travel organisers, the department also reached out to the media houses and apprised them about various initiatives JK government has taken for infrastructure development, ensuring COVID-19 protocols and upcoming festivals. Apart from organising promotional roadshows, the department has also been participating in various leading travel marts and provided spaces free to the local stakeholders.“Besides the advertisement both in electronic and print media, installation of hoardings, advertisement in various airports and at railways stations outside JK has helped create a buzz about JK,” said He said due to the aggressive marketing campaigns, JK has seen encouraging tourist footfall and the domestic tourists visited Gulmarg, Srinagar, Pahalgam, Patnitop, Sanasar, Natha Top, Sonamarg and Doodhpathri in good numbers. As per the official figures, over 45000 tourists visited Kashmir in the month of January and February a sharp rise in the tourist influx which was badly hit during Covid pandemic.

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